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~person:"Akter, Shahriar"
~person:"Kretsos, Lefteris"
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Akter, Shahriar
Kretsos, Lefteris
Dey, Bidit Lal
28
Babu, Mujahid Mohiuddin
8
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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ECONIS (ZBW)
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Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
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