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~person:"Akter, Shahriar"
~person:"Pandit, Ameet"
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Akter, Shahriar
Pandit, Ameet
Dey, Bidit Lal
28
Babu, Mujahid Mohiuddin
8
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Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
A quadripartite approach to analysing young British South Asian adults' dual cultural identity
Dey, Bidit Lal
;
Balmer, John M.T.
;
Pandit, Ameet
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 789-816
Persistent link: https://www.econbiz.de/10011746419
Saved in:
3
Co-creation of value at the bottom of the pyramid : analysing Bangladeshi farmers' use of mobile telephony
Dey, Bidit Lal
;
Pandit, Ameet
;
Saren, Mike
;
Bhowmick, Sanjay
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 40-48
Persistent link: https://www.econbiz.de/10011442351
Saved in:
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