//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alas, Mirza"
~person:"Brown, Stephen"
~person:"Hyatt, Eva M."
~person:"Wilson, Tamar Diana"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Animals"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Animals
4
Tiere
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Animal brands
1
Anthropomorphism
1
Brand
1
Brand management
1
Brand mascots
1
Cluster analysis
1
Clusteranalyse
1
Cultural consumer research
1
Haustiere
1
Markenartikel
1
Markenführung
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Pets
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Alas, Mirza
Brown, Stephen
Hyatt, Eva M.
Wilson, Tamar Diana
Beverland, Michael B.
4
Armstrong, Jon Scott
3
Carr, Neil
3
Ellson, Tony
3
Green, Kesten C.
3
Hamilton, Lindsay
3
Soon, Willie
3
Woodside, Arch G.
3
Apaolaza, Vanessa
2
Brockman, Beverly K.
2
Brockman, Christopher M.
2
Brown, Colin G.
2
Burgess, Joanne C.
2
Cain, Louis P.
2
Centner, Terence J.
2
Charles, Nickie
2
D'Souza, Clare M.
2
Dana, Léo-Paul
2
Dotson, Michael J.
2
Downey, Hilary
2
Drábková, Zita
2
Farrelly, Francis
2
Frankema, Ewout
2
Hartmann, Patrick
2
Jr, Waata Hipango
2
Kouřilová, Jindřiška
2
Lesser, William
2
Lim, Elison Ai Ching
2
Longworth, John W.
2
Morwitz, Vicki G.
2
Muchapondwa, Edwin
2
Pizam, Abraham
2
Sekar, C.
2
Shani, Amir
2
Sterner, Thomas
2
Surendran, A.
2
Taylor, Valerie A.
2
Vinnari, Eija
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of targeting, measurement and analysis for marketing
1
The marketing review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Saved in:
2
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
3
Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
Saved in:
4
Understanding dog-human companionship
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 457-466
Persistent link: https://www.econbiz.de/10003709358
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->