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~person:"Albaum, Gerald S."
~subject:"Brand management"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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5
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2
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2
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Albaum, Gerald S.
Hruschka, Harald
16
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
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8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
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7
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7
Kamakura, Wagner A.
7
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7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
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5
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5
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Journal of business research : JBR
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
The marketing review
1
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ECONIS (ZBW)
5
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1
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
Saved in:
2
A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.
;
Albaum, Gerald S.
- In:
The marketing review
16
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
Saved in:
3
Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.
;
Roster, Catherine A.
;
Wiley, James
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10003997687
Saved in:
4
Participation in a mail survey of international marketers : effects of pre-contact and detailed project explanation
Albaum, Gerald S.
- In:
Journal of global marketing
2
(
1989
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001098440
Saved in:
5
Do source and anonymity affect mail survey results?
Albaum, Gerald S.
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
3
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001062779
Saved in:
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