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~person:"Albers, Sönke"
~person:"Malhotra, Naresh K."
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
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Lieferantenmanagement
Marketing management
Marktforschung
71
Theorie
69
Theory
68
Market research
65
Marketingmanagement
39
Marketing theory
38
Marketingtheorie
38
Marketing
37
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
23
Konsumentenverhalten
23
Deutschland
21
Germany
21
B-to-B-Marketing
13
Business-to-business marketing
13
USA
13
United States
12
Innovation diffusion
11
Innovationsdiffusion
11
Marketingforschung
11
Electronic Commerce
10
Supplier relationship management
10
Brand management
9
Distribution channel
9
Markenführung
9
Naresh K. Malhotra
9
Vertriebsweg
9
Brand image
8
Innovation
8
Markenimage
8
E-commerce
7
Physical distribution
7
Produktmanagement
7
Vertrieb
7
Advertising effects
6
Betriebliche Budgetierung
6
Corporate budgeting
6
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5
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Article
23
Book / Working Paper
22
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Article in journal
19
Aufsatz in Zeitschrift
19
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
5
Working Paper
5
Aufsatz im Buch
4
Book section
4
Hochschulschrift
4
Thesis
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Elektronischer Datenträger
2
Handbook
2
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2
Sammelwerk
2
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1
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1
Collection of articles written by one author
1
Fallstudie
1
Festschrift
1
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1
Ratgeber
1
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1
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Language
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English
26
German
21
Author
All
Albers, Sönke
Malhotra, Naresh K.
Homburg, Christian
91
Bruhn, Manfred
90
Kotler, Philip
90
Meffert, Heribert
66
Kleinaltenkamp, Michael
58
Pepels, Werner
54
Svensson, Göran
52
Sheth, Jagdish N.
51
Kumar, V.
46
Backhaus, Klaus
43
Wagner, Stephan M.
40
Keller, Kevin Lane
38
Bauer, Hans H.
36
Spiller, Achim
36
Kirchgeorg, Manfred
35
Vrontis, Demetris
35
Esch, Franz-Rudolf
34
Schiele, Holger
34
Wiedmann, Klaus-Peter
33
Cheng, T. C. E.
32
Naudé, Peter
32
Tomczak, Torsten
32
Zentes, Joachim
32
Ahlert, Dieter
31
Görg, Holger
31
Grönroos, Christian
30
Kitchen, Philip J.
30
Henneberg, Stephan
29
Palmatier, Robert W.
29
Eßig, Michael
28
Berndt, Ralph
27
Hult, G. Tomas M.
27
Kerin, Roger A.
27
O'Cass, Aron
27
Choi, Thomas Y.
26
Diller, Hermann
26
Piercy, Nigel
26
Voeth, Markus
26
Burmann, Christoph
25
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Institution
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Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Published in...
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Journal of business-to-business marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Digitale Fachbibliothek
2
Review of marketing research
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Fundamentals of marketing research ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
Internet
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kommunikation heute und morgen
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing strategy collection
1
Perspektiven der Kommunikationspolitik
1
Prentice-Hall international editions
1
Schmalenbach business review : sbr
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
4
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
Saved in:
5
Modeling repeat purchases in the Internet when RFM captures past influence of
marketing
Reimer, Kerstin
;
Albers, Sönke
-
2011
Persistent link: https://www.econbiz.de/10009504196
Saved in:
6
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
7
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
8
Marketing
innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
9
Essays on learning from consumer response to support
marketing
mix decisions : empirical applications to decisions on product, price and promotion
Fandrich, Thomas
-
2013
Persistent link: https://www.econbiz.de/10010231148
Saved in:
10
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
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