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~person:"Albers, Sönke"
~subject:"Brand management"
~subject:"Preismanagement"
~type_genre:"Sammelwerk"
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Brand management
Preismanagement
Beziehungsmarketing
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Brand image
3
Deutschland
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Fertigungsprogramm
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Germany
3
Innovation
3
Markenführung
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Markenimage
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Market research
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Marktforschung
3
Master production schedule
3
Product design
3
Product management
3
Produktgestaltung
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Produktmanagement
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Relationship marketing
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Theorie
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Theory
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Sammelwerk
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German
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Albers, Sönke
Kleinaltenkamp, Michael
3
Sojkin, Bogdan
3
Semerkova, L. N.
2
Ahlert, Dieter
1
Breyer-Mayländer, Thomas
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Gielens, Kathrijn
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Gijsbrechts, Els
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Kall, Jacek
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Kannan, P. K.
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Peoples, James
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Peoples, James H.
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Pepels, Werner
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Plinke, Wulff
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ECONIS (ZBW)
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1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
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2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
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