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~person:"Albrecht, Carmen-Maria"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Chen, Lily Shui-lien"
~person:"Coffey, Amy Jo"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
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Internet marketing
Interactive media
5
Interaktive Medien
5
Consumer behaviour
4
Konsumentenverhalten
4
Online-Marketing
3
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
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Advertising industry
1
Agency theory
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Betrug
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Beziehungsmarketing
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Causal attribution
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Contract theory
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Customer satisfaction
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Customer-employee interaction
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Fraud
1
Interaction environment
1
Internet
1
Internet usage
1
Internetnutzung
1
Konditionen
1
Kundenzufriedenheit
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Media usage
1
Mediennutzung
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Moral Hazard
1
Moral hazard
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Online retailing
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Online-Handel
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Positive and negative interactional service experience
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Prinzipal-Agent-Theorie
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Relationship marketing
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Albrecht, Carmen-Maria
Bandyopadhyay, Subhajyoti
Chen, Lily Shui-lien
Coffey, Amy Jo
Jiang, Zhenhui
2
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
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Asdemir, Kursad
1
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1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Baron, Shawn D.
1
Benbasat, Izak
1
Bindu, N.
1
Blankson, Charles
1
Bortree, Denise Sevick
1
Brouwer, Caryb
1
Brown, Mark
1
Burton, Suzan
1
Cauberghe, Veroline
1
Cheng, Hsing K.
1
Cheng, Julian Ming Sung
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Cheung, Man Lai
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Chiagouris, Larry
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Chung, Te-Lin Doreen
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Crawford, Heather
1
Dahl, Andrew J.
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Daschmann, Gregor
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Dinev, Tamara
1
Dowell, David
1
Dwivedi, Yogesh Kumar
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Fatima, Tayyba
1
Fazli-Salehi, Reza
1
Findlay, Kyle
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of media business studies
1
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ECONIS (ZBW)
3
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Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
2
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
3
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
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