//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albrecht, Carmen-Maria"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Chen, Lily Shui-lien"
~person:"Coffey, Amy Jo"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Interactive media
5
Interaktive Medien
5
Consumer behaviour
4
Konsumentenverhalten
4
Internet marketing
3
Online-Marketing
3
Viral marketing
2
Advertising
1
Advertising effects
1
Advertising industry
1
Agency theory
1
Betrug
1
Beziehungsmarketing
1
Causal attribution
1
Contract theory
1
Customer satisfaction
1
Customer-employee interaction
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Fraud
1
Interaction environment
1
Internet
1
Internet usage
1
Internetnutzung
1
Konditionen
1
Kundenzufriedenheit
1
Media usage
1
Mediennutzung
1
Moral Hazard
1
Moral hazard
1
Online retailing
1
Online-Handel
1
Positive and negative interactional service experience
1
Prinzipal-Agent-Theorie
1
Relationship marketing
1
Service quality
1
Social Web
1
Social web
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschriften
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Albrecht, Carmen-Maria
Bandyopadhyay, Subhajyoti
Chen, Lily Shui-lien
Coffey, Amy Jo
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Fatima, Tayyba
1
Gvili, Yaniv
1
Latif, Tayyaba
1
Levy, Shalom
1
Yang, Yan
1
Yang, Yang
1
more ...
less ...
Published in...
All
JMM : the international journal on media management
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang
;
Coffey, Amy Jo
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
Saved in:
2
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->