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~person:"Aldianto, Leo"
~person:"Jayawardena, Nirma Sadamali"
~person:"Mumel, Damijan"
~subject:"Conceptual model"
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Aldianto, Leo
Jayawardena, Nirma Sadamali
Mumel, Damijan
Roy, Subhadip
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Journal of business research : JBR
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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