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~person:"Aleti, Torgeir"
~person:"Cornelissen, Gert"
~person:"Eagle, Lynne C."
~person:"Gordon, Ross"
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Social marketing
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Aleti, Torgeir
Cornelissen, Gert
Eagle, Lynne C.
Gordon, Ross
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
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Domegan, Christine
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Hastings, Gerard
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Dietrich, Timo
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Previte, Josephine
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Binney, Wayne
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Parker, Lukas
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Russell-Bennett, Rebekah
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Nguyen, Dang
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Social marketing and behaviour change : models, theory and applications
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing theory
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International journal of nonprofit and voluntary sector marketing
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European journal of marketing : EJM
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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KUL Working Paper
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Macro-social marketing insights : systems thinking for wicked problems
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The Routledge companion to nonprofit marketing
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The journal of services marketing
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ECONIS (ZBW)
46
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1
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
2
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
3
Collective reflexivity in
social
marketing
through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
4
Relevance of
social
marketing
in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
5
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
6
Broadening cultural horizons in
social
marketing
: comparing case studies from Asia-Pacific
Hay, Rachel
(
ed.
);
Eagle, Lynne C.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012293354
Saved in:
7
Ethical dimensions of
social
marketing
and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
8
A code of ethics for
social
marketing
? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
9
Consumer-dominant
social
marketing
: a definition and explication
Anker, Thomas Boysen
;
Gordon, Ross
;
Zainuddin, Nadia
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 159-183
Persistent link: https://www.econbiz.de/10012798644
Saved in:
10
Towards a framework for critical
social
marketing
: what is to be done for emancipation?
Gordon, Ross
;
Bádéjọ́, Foluké Abigail
;
Gurrieri, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2135-2163
Persistent link: https://www.econbiz.de/10014234305
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