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~person:"Aleti, Torgeir"
~person:"Cornelissen, Gert"
~person:"Eagle, Lynne C."
~person:"Tweneboah-Koduah, Ernest Yaw"
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Social marketing
38
Social Marketing
37
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8
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4
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4
social marketing
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Aleti, Torgeir
Cornelissen, Gert
Eagle, Lynne C.
Tweneboah-Koduah, Ernest Yaw
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
14
Parker, Lukas
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Russell-Bennett, Rebekah
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Andreasen, Alan R.
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Murphy, Maurice
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Nguyen, Dang
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Deshpande, Sameer
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Reisch, Lucia A.
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Wymer, Walter
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Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
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Social marketing and behaviour change : models, theory and applications
9
Journal of nonprofit & public sector marketing
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of social marketing : JSOCM
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MO
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Always learning
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Australasian marketing journal
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Health marketing quarterly
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1
Journal of African business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
KUL Working Paper
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Macro-social marketing insights : systems thinking for wicked problems
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ECONIS (ZBW)
39
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1
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Serwornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
2
Improving local rice consumption in Sub-Saharan Africa through
social
marketing
: evidence from Ghana
Coffie, Isaac Sewornu
;
Tweneboah-Koduah, Ernest Yaw
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014501197
Saved in:
3
The role of
social
marketing
theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Abdulai, Shaman
;
Coffie, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 495-512
Persistent link: https://www.econbiz.de/10013440607
Saved in:
4
Understanding flooding events in Ghana : a
social
marketing
and self-determination theory perspective
Tweneboah-Koduah, Ernest Yaw
;
Adams, Matilda
;
Amoakoh, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 534-555
Persistent link: https://www.econbiz.de/10013440620
Saved in:
5
Using theory in
social
marketing
to predict waste disposal behaviour among households in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Adams, Matilda
;
Nyarku, …
- In:
Journal of African business
21
(
2020
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10012180432
Saved in:
6
Relevance of
social
marketing
in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
7
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
8
Broadening cultural horizons in
social
marketing
: comparing case studies from Asia-Pacific
Hay, Rachel
(
ed.
);
Eagle, Lynne C.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012293354
Saved in:
9
Ethical dimensions of
social
marketing
and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
10
A code of ethics for
social
marketing
? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
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