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~person:"Alexandrovskiy, Sergey"
~person:"Dees, Heiko"
~subject:"Online retailing"
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Online retailing
E-commerce
4
Electronic Commerce
4
Mobile Marketing
4
Mobile marketing
4
Online-Handel
4
International marketing
3
Internationales Marketing
3
Standardisierung
3
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Advertising effects
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Consumer behaviour
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Marketingmanagement
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Online-Marketing
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Probability theory
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Wahrscheinlichkeitsrechnung
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Werbewirkung
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attribution modelling
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digital advertising
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multi-channel measurement
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Alexandrovskiy, Sergey
Dees, Heiko
Ahlert, Dieter
4
Fritz, Wolfgang
4
Becker, Jörg
3
Wilke, Kai
3
Birkhofer, Ben
2
Kenning, Peter
2
Link, Jörg
2
Schröder, Hendrik
2
Schögel, Marcus
2
Stafflage, Marcel
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Tiedtke, Daniela
2
Tomczak, Torsten
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1
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1
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1
Bauer, Hans H.
1
Bernd, Simone
1
Brand, Simone
1
Böing, Christian
1
Chen, Yubo
1
Chew, Hong Wee
1
Choi, Jeonghye
1
Choi, Laee
1
Cui, Xuebin
1
Deutsch, Markus
1
Diehl, Sandra
1
Döbler, Thomas
1
Evanschitzky, Heiner
1
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Ferraz, Rodolfo Magalhães
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Furquim, Thales Stevan Guedes
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1
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1
Grabner-Kräuter, Sonja
1
Grewal, Lauren
1
Heimbüchel, Bernd
1
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Gabler Edition Wissenschaft
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of internet marketing and advertising : IJIMA
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
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ECONIS (ZBW)
4
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1
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
2
Die Standardisierung des Marketing im internationalen E-Commerce
Fritz, Wolfgang
;
Dees, Heiko
- In:
Technologiemanagement & Marketing : Herausforderungen …
,
(pp. 487-506)
.
2005
Persistent link: https://www.econbiz.de/10003203814
Saved in:
3
Die Standardisierung des Marketing im internationalen E-Commerce : Einflussfaktoren und Erfolgswirkung
Dees, Heiko
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626914
Saved in:
4
Die Standardisierung des Marketing im internationalen E-Commerce
Fritz, Wolfgang
;
Dees, Heiko
-
2005
Persistent link: https://www.econbiz.de/10003035202
Saved in:
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