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~person:"Ali-Choudhury, Rehnuma"
~person:"Gutiérrez, Pablo"
~subject:"Students"
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Ali-Choudhury, Rehnuma
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Journal of marketing for higher education
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Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
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ECONIS (ZBW)
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Analyzing patterns of use of electronic books in a sample of Spanish undergraduates : implications for marketing in university libraries
Vázquez-Burguete, José Luis
;
Lanero, Ana
;
Gutiérrez, …
- In:
Permanent study group: public and nonprofit marketing : …
,
(pp. 194-212)
.
2012
Persistent link: https://www.econbiz.de/10009705183
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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