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~person:"Aljuhmani, Hasan Yousef"
~person:"Rubio Benito, Natalia"
~source:"econis"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
Brand loyalty
6
Brand management
6
Markenführung
6
Markentreue
6
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand
4
Markenartikel
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Brand image
3
Handelsmarke
3
Markenimage
3
Store brand
3
Customer brand engagement
2
Einzelhandel
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Facebook
2
Internet marketing
2
Online-Marketing
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Retail trade
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Social media marketing
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Social web
2
Brand coolness
1
Brand interactivity
1
Brand trust
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Communal–brand connection
1
Confidence
1
Customer satisfaction
1
Einzelhandelspreis
1
Industrialized countries
1
Industrieländer
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Involvement
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Jordan
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Price consciousness
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Aljuhmani, Hasan Yousef
Rubio Benito, Natalia
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
3
Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Ahn, Jiseon
2
Alnawas, Ibrahim
2
Ammari, Nedra Bahri
2
Apriyani, Hanny
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Asia Pacific journal of marketing and logistics
1
Business research quarterly : BRQ
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
3
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
4
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
5
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
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