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~person:"Allcott, Hunt"
~person:"Araujo, Luis"
~person:"Bahl, Roy W."
~subject:"Beverage industry"
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Search: subject_exact:"Alkoholfreies Getränk"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Category reviews as market-shaping events
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 849-860
Persistent link: https://www.econbiz.de/10003532748
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