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~person:"Alpert, Frank"
~person:"Grohmann, Bianca"
~subject:"Brand"
~subject:"Werbewirkung"
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Werbewirkung
Brand image
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Alpert, Frank
Grohmann, Bianca
Carrillat, François A.
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De Chernatony, Leslie
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Bian, Xuemei
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Christodoulides, George
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Lee, Wai Jin
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European journal of marketing : EJM
3
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ECONIS (ZBW)
3
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The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
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