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~person:"Alpert, Mark I."
~person:"Backhaus, Klaus"
~person:"Hartley, Steven W."
~subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftslehre
Marketing management
51
Marketingmanagement
51
Marketing
24
Theorie
14
Theory
14
Deutschland
10
Germany
10
International market entry
6
International marketing
6
Internationaler Markteintritt
6
Internationales Marketing
6
B-to-B-Marketing
3
Business economics
3
Business-to-business marketing
3
Industrial goods
3
Industriegüter
3
Management
3
Marketingkonzept
3
Beschaffung
2
Consumer behaviour
2
Deutsche Bundesbahn
2
Güterfernverkehr
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Marketingtheorie
2
Procurement
2
Strategisches Management
2
Supplier relationship management
2
17.06.1993
1
Absatzorganisation
1
Absatzweg
1
Additive Fertigung
1
Additive manufacturing
1
Advertising industry
1
Advertising media
1
Automated manufacturing
1
Automatisierte Produktion
1
Betriebliches Informationssystem
1
Beziehungsmarketing
1
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Book / Working Paper
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German
2
English
1
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Alpert, Mark I.
Backhaus, Klaus
Hartley, Steven W.
Kotler, Philip
5
Benkenstein, Martin
4
Bruhn, Manfred
4
Schaper, Thorsten
4
Berndt, Ralph
3
Busch, Rainer
3
Gelbrich, Katja
3
Kuß, Alfred
3
Müller, Stefan
3
Sander, Matthias
3
Tomczak, Torsten
3
Unger, Fritz
3
Winkelmann, Peter
3
Britt, Steuart Henderson
2
Brock, Christian
2
Buell, Victor P.
2
Büschken, Joachim
2
Di Benedetto, C. Anthony
2
Dichtl, Erwin
2
Fantapié Altobelli, Claudia
2
Fuchs, Wolfgang
2
Geersbro, Jens
2
Gutting, Doris
2
Helm, Roland
2
Hörschgen, Hans
2
Koppelmann, Udo
2
Lindgreen, Adam
2
Meffert, Heribert
2
Nieschlag, Robert
2
Pepels, Werner
2
Voeth, Markus
2
Weis, Hans Christian
2
Armstrong, Gary
1
Bauer, Christoph
1
Bauer, Ewald
1
Bearden, William O.
1
Becker, Jochen
1
Bliemel, Friedhelm
1
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ECONIS (ZBW)
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1
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
2
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
3
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
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