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~person:"Alryalat, Mohammad Abdallah Ali"
~subject:"Advertising effects"
~subject:"Loyalty program"
~type:"article"
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Alryalat, Mohammad Abdallah Ali
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
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