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~person:"Alter, Adam L."
~person:"Lohmann, Guilherme"
~subject:"Consumer behaviour"
~subject:"Persönlichkeitspsychologie"
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Consumer behaviour
Persönlichkeitspsychologie
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1
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Event-Marketing
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Alter, Adam L.
Lohmann, Guilherme
Hung, Iris W.
2
Mukhopadhyay, Anirban
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Abbas Adamu, Adamu
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Le Dung
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International journal of hospitality management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
2
Consuming experiential categories
Shah, Anuj K.
;
Alter, Adam L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 965-977
Persistent link: https://www.econbiz.de/10010473337
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