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~person:"Alvandi, Mohsen"
~person:"Fisk, Raymond P."
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Interactive media
2
Interaktive Medien
2
Relationship marketing
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Betriebliche Wertschöpfung
1
Customer integration
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Customer satisfaction
1
Customer value
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Dienstleistungsmanagement
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Grounded Theory
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Grounded theory
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Internet marketing
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Kundenintegration
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Kundenwert
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Multimedia
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Online-Marketing
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Product design
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Service management
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Social web
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Soziales Netzwerk
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Value creation
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customer value creation
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interaction immersion
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interaction satisfaction
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Alvandi, Mohsen
Fisk, Raymond P.
Ozcan, Kerimcan
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International journal of internet marketing and advertising : IJIMA
1
Journal of service management
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ECONIS (ZBW)
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Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
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2
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
Patrício, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
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