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~person:"Amarantini, David"
~person:"Oliveira, Jorge Henrique Caldeira de"
~source:"econis"
~subject:"Neuroeconomics"
~subject:"Werbewirkung"
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Werbewirkung
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Amarantini, David
Oliveira, Jorge Henrique Caldeira de
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European journal of marketing
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ECONIS (ZBW)
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Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
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2
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
3
Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de
;
Giraldi, Janaina …
- In:
International journal of business innovation and research
9
(
2015
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
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