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~person:"Amasaka, Kakuro"
~person:"Estes, Zachary"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Linguistics
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Linguistik
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1
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Data Mining
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attitudes
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eye-tracking
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Amasaka, Kakuro
Estes, Zachary
Pogacar, Ruth
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Shrum, L. J.
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Journal of business case studies
1
Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
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2
Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari
;
Kuniyoshi, Masato
;
Yamaji, Manabu
; …
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
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