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~person:"Amatulli, Cesare"
~person:"Ozuem, Wilson"
~type:"article"
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Search: subject:"Luxury goods"
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Luxury goods
21
Luxusgüter
21
Consumer behaviour
12
Konsumentenverhalten
12
Fashion
8
Mode
8
Social Web
5
Social web
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Brand management
3
Digitalisierung
3
Digitization
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Brand image
2
Customer retention
2
Emerging economies
2
Gen Z
2
Kundenbindung
2
Luxury
2
Luxury consumption
2
Markenimage
2
Mobile communications
2
Mobilkommunikation
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9
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English
21
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Amatulli, Cesare
Ozuem, Wilson
Phau, Ian
26
Wiedmann, Klaus-Peter
24
Ko, Eunju
23
Kapferer, Jean-Noël
22
Valette-Florence, Pierre
18
Hennigs, Nadine
17
Jain, Sheetal
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Seo, Yuri
14
Thaichon, Park
13
Atwal, Glyn
12
Septianto, Felix
12
Klarmann, Christiane
11
Nagasawa, Shin'ya
11
Brun, Alessandro
10
Donzé, Pierre-Yves
10
Guido, Gianluigi
10
Heine, Klaus
10
Aiello, Gaetano
9
Choi, Tsan-Ming
9
Han, Heesup
9
Peng, Norman
9
Cervellon, Marie-Cécile
8
Christodoulides, George
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
Park, Jungkun
8
Chen, Annie Huiling
7
Dion, Delphine
7
Hudders, Liselot
7
Klaus, Philipp
7
Loureiro, Sandra Maria Correia
7
Mosca, Fabrizio
7
Pitt, Leyland F.
7
Quach, Sara
7
Shen, Bin
7
Shimul, Anwar Sadat
7
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Computer-mediated marketing strategies : social media and online brand communities
2
Journal of retailing and consumer services
2
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Psychology & marketing
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The international review of retail, distribution and consumer research
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
21
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21
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
3
Infusing new technologies and luxury : a literature review and current issues on luxury fashion, food, and tourism
Sestino, Andrea
;
Santarelli, Ilaria
;
Amatulli, Cesare
- In:
Handbook of research on digital transformation …
,
(pp. 474-488)
.
2022
Persistent link: https://www.econbiz.de/10014438150
Saved in:
4
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
5
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
6
The appeal of sustainability in luxury hospitality : an investigation on the role of perceived integrity
Amatulli, Cesare
;
De Angelis, Matteo
;
Stoppani, Anna
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012417879
Saved in:
7
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
8
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
9
Digital marketing and digital retail strategies in the luxury sector : critical factors and opportunities
Colella, Giuseppe
;
Amatulli, Cesare
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 112-129)
.
2021
Persistent link: https://www.econbiz.de/10012816047
Saved in:
10
Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
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