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~person:"Ammann, Paul"
~person:"Bauer, Hans H."
~type_genre:"Arbeitspapier"
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Ammann, Paul
Bauer, Hans H.
Jong, Frank de
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Series: Management know-how / M
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ECONIS (ZBW)
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Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
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2
Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hoffmann, Yasmin
-
2003
Persistent link: https://www.econbiz.de/10001825917
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3
Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
-
2003
Persistent link: https://www.econbiz.de/10001790188
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4
Analyzing product efficiency : a customer-oriented approach
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Staat, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001662717
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