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~person:"Amrouche, Nawel"
~subject:"Competition"
~subject:"Pricing strategy"
~subject:"Warenkennzeichnung"
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Competition
Pricing strategy
Warenkennzeichnung
Game theory
4
Handelsmarke
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Spieltheorie
4
Store brand
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Einzelhandelspreis
2
Preismanagement
2
Retail price
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Advertising
1
Competitive advantage
1
Consumer behaviour
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Distribution channel
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Einzelhandel
1
Konsumentenverhalten
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Marketing management
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Marketingmanagement
1
National advertising
1
Online retailing
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Online-Handel
1
Pricing
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Private labels
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Product labelling
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Retail trade
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Revenue sharing
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Theorie
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Theory
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USA
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United States
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Vertriebsweg
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game theory
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Amrouche, Nawel
Olbrich, Rainer
7
Réquillart, Vincent
5
Sethuraman, Raj
5
Karray, Salma
4
Martín Herrán, Guiomar
4
Bontems, Philipe
3
Boyle, Peter J.
3
Paha, Johannes
3
Abril Barrie, Carmen
2
Ahlert, Dieter
2
Arce-Urriza, Marta
2
Bauner, Christoph
2
Bontemps, Christophe
2
Bouamra-Mechemache, Zohra
2
Buhr, Carl-Christian
2
Caprice, Stéphane
2
Cebollada, Javier
2
Chakraborty, Tulika
2
Chaudhuri, Ranjan
2
Chen, Bo
2
Choi, Seung-chan
2
Chung, Hwan
2
Duan, Yongrui
2
Fornari, Daniele
2
Fornari, Edoardo
2
Gedenk, Karen
2
González-Benito, Óscar
2
Grandi, Sebastiano
2
Huang, Xiao
2
Hökelekli, Gizem
2
Jaenicke, Edward
2
Jaenicke, Edward C.
2
Jansen, Hans Christian
2
Konuk, Faruk Anıl
2
Lamey, Lien
2
Lee, Eunkyu
2
Lopez, Rigoberto A.
2
Ma, Meilin
2
Martos-Partal, Mercedes
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Annals of operations research
1
International journal of production economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
2
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
3
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
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