Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Year of publication: |
2008
|
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Authors: | Amrouche, Nawel ; Martín Herrán, Guiomar ; Zaccour, Georges |
Published in: |
Annals of operations research. - Dordrecht, The Netherlands : Springer Nature B.V., ISSN 0254-5330, ZDB-ID 252629-3. - Vol. 164.2008, p. 79-95
|
Subject: | Wettbewerb | Competition | Handelsmarke | Store brand | Markenartikel | Brand | Spieltheorie | Game theory | USA | United States | Theorie | Theory | Markenführung | Brand management |
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