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~person:"Anderl, Eva"
~person:"Kang, Inwon"
~subject:"Advertising planning"
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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
2
Advertising strategy for outbound travel services
Kang, Inwon
;
Cheon, Deokhee
;
Shin, Matthew M.
- In:
Service business
5
(
2011
)
4
,
pp. 361-380
Persistent link: https://www.econbiz.de/10009535222
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