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~person:"Anderson, James C."
~subject:"Customer value"
~subject:"Investitionsgütermarketing"
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Customer value
Investitionsgütermarketing
B-to-B-Marketing
7
Business-to-business marketing
7
Betriebliche Wertschöpfung
3
Value creation
3
Beziehungsmarketing
2
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2
Kundenwert
2
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2
Relationship marketing
2
Supplier relationship management
2
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2
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1
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Consumer behaviour
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1
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business marketing
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customer value proposition
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customer value quantification
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pilot customers
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structural equation modeling
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Anderson, James C.
Kleinaltenkamp, Michael
24
Backhaus, Klaus
14
Plinke, Wulff
8
Keränen, Joona
7
Godefroid, Peter
6
Pförtsch, Waldemar A.
5
Voeth, Markus
5
Bolton, Ruth N.
4
Eggert, Andreas
4
Geiger, Ingmar
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kumar, V.
4
Saab, Samy
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Belz, Christian
3
Kleikamp, Christian
3
Lilien, Gary L.
3
Liozu, Stephan
3
Mühlfeld, Katrin Susanne
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Ammann, Paul
2
Billett, Matthew T.
2
Burton, Jamie
2
Büschken, Joachim
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Cobelli, Nicola
2
Confente, Ilenia
2
Cova, Bernard
2
Elgeti, Laura
2
Festge, Fabian
2
Frow, Pennie
2
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Journal of business-to-business marketing
1
Pearsons education international
1
Rethinking marketing : developing a new understanding of markets
1
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ECONIS (ZBW)
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
2
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
Saved in:
3
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
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