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~person:"Anderson, Simon P."
~person:"Coffey, Amy Jo"
~subject:"Zielgruppe"
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Zielgruppe
Advertising planning
4
Werbeplanung
4
Target group
3
Bertrand competition
2
Bertrand-Wettbewerb
2
Consumer surplus
2
Distribution costs
2
Equilibrium model
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Gleichgewichtsmodell
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Preiswettbewerb
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Price competition
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Vertriebskosten
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Advertising effects
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Bertrand equilibrium
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Competitive analysis
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Consumer targeting
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Foreign language
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Fremdsprache
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Hotelling model
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Hotelling-Modell
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Media market
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Medienmarkt
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Mixed strategy equilibrium
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Price advertising
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Price dispersion
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Television advertising
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USA
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United States
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Anderson, Simon P.
Coffey, Amy Jo
Galeotti, Andrea
3
Baik, Alicia
2
Kazbare, Laura
2
Larson, Nathan
2
Moraga-González, José L.
2
Nyren, Chuck
2
Unger, Fritz
2
Zhang, Jianqiang
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Baetzgen, Andreas
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Beckmann, Klaus J.
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Benavides, Cristóbal
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Chen, Youhua
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1
Cornelis, Erlinde
1
Derval, Diana
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Dierks, Sven
1
Durante, Nadia-Vittoria
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Eskildsen, Jacob
1
Eskildsen, Jacob Kjær
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Folse, Judith Anne Garretson
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Franz, Michael
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Funke, Sven-Oliver
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Gabrys, Enrico
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Gaca, Christian
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Gierl, Heribert
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Grether, Mark
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Grimmer, Thorsten
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Hartleben, Ralph Erik
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Hasslinger, Roswitha
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He, Xiuli
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Discussion paper / Centre for Economic Policy Research
1
Games and economic behavior
1
JMM : the international journal on media management
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ECONIS (ZBW)
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Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
-
2015
Persistent link: https://www.econbiz.de/10010509496
Saved in:
2
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
Saved in:
3
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
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