//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"André, Michael"
~person:"Bayle-Tourtoulou, Anne-Sophie"
~person:"Du Plessis, Erik"
~person:"Selmer, Werner Klaus"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuromarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Neuromarketing
11
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Enterprise
2
Markenführung
2
Markenpolitik
2
Neuroscience
2
Neurowissenschaften
2
Unternehmen
2
Verbraucherverhalten
2
Werbewirkung
2
Consumer preferences
1
Emotion
1
Konsumentenpräferenzen
1
Learning
1
Lernen
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Psychologie
1
Psychology
1
Psychology of advertising
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
English
1
Author
All
André, Michael
Bayle-Tourtoulou, Anne-Sophie
Du Plessis, Erik
Selmer, Werner Klaus
Häusel, Hans-Georg
6
Gernsheimer, Oliver
5
Raab, Gerhard
5
Schindler, Maik
5
Scheier, Christian
4
Held, Dirk
3
Hubert, Marco
3
Möll, Thorsten
3
Kenning, Peter
2
Petermann, Peter
2
Zanger, Cornelia
2
A, Thangaraja
1
Adeola, Ogechi
1
Ahlert, Dieter
1
Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
Alvarez-Altamirano, Katerina
1
Antonovica, Arta
1
Arif, Farrah
1
Ariyanti, Maya
1
Aslan, Ramazan
1
Ball, Kirstie
1
Banerjee, Prantosh
1
Barrios, Fernando
1
Bayas-Linke, Dirk
1
Boch, Sonja
1
Boksem, Maarten
1
Braun, Uwe
1
Bruhn, Manfred
1
Burmann, Christoph
1
Ceballos Garcia, Rafael
1
Cerro Rodríguez, Víctor José
1
Cervantes, Javier
1
Chan, Hang-Yee
1
Chaudhary, Monica
1
Chen, Yu-Ping
1
Clithero, John A.
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
more ...
less ...
Published in...
All
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Du Plessis, Erik
-
2011
Persistent link: https://www.econbiz.de/10008859265
Saved in:
2
Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->