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~person:"Andreff, Wladimir"
~person:"Breuer, Christoph"
~person:"Cho, Heetae"
~subject:"Sports marketing"
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Sports marketing
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Andreff, Wladimir
Breuer, Christoph
Cho, Heetae
Nufer, Gerd
13
Inoue, Yuhei
7
Popp, Nels
7
Bühler, André W.
6
Grohs, Reinhard
6
Kim, Yu Kyoum
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4
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Dwyer, Brendan
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Kim, Kihan
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Koronios, Konstantinos
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Leng, Ho Keat
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Morgan, Ashlee
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Rose, Andrew
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Spiegel, Mark
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3
Bodet, Guillaume
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ECONIS (ZBW)
12
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Potential sport tourists' decision-making during the pandemic
Cho, Heetae
;
Joo, Dongoh
;
Koh, Jin Kai
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 557-572
Persistent link: https://www.econbiz.de/10013393486
Saved in:
4
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
5
Competitive intensity : sporting rules generating it and impact on fan demand
Scelles, Nicolas
;
Andreff, Wladimir
- In:
A modern guide to sports economics
,
(pp. 57-69)
.
2021
Persistent link: https://www.econbiz.de/10013168484
Saved in:
6
Understanding sport event volunteers' continuance intention : an environmental psychology approach
Cho, Heetae
;
Li, Chunxiao
;
Wu, Yandan
- In:
Sport management review
23
(
2020
)
4
,
pp. 615-625
Persistent link: https://www.econbiz.de/10012295949
Saved in:
7
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
8
Recent developments in the economics of sport
Andreff, Wladimir
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009311055
Saved in:
9
Recent developments in the economcis of sport ; Vol. 2
Andreff, Wladimir
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009315194
Saved in:
10
Recent developments in the economcis of sport ; Vol. 1
Andreff, Wladimir
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009315195
Saved in:
1
2
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