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~person:"Andreff, Wladimir"
~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~subject:"Marktforschung"
~type_genre:"Reprint"
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Naresh K. Malhotra
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Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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