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~person:"Andrews, J. Craig"
~person:"Grewal, Dhruv"
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Andrews, J. Craig
Grewal, Dhruv
Petty, Ross D.
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.
;
Andrews, J. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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Bits, Briefs and Applications - Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Compeau, Larry D.
;
Lindsey-Mullikin, Joan
;
Grewal, Dhruv
; …
- In:
Journal of consumer affairs : official publication of …
38
(
2004
)
1
,
pp. 178-187
Persistent link: https://www.econbiz.de/10006164869
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