Bits, Briefs and Applications - Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Year of publication: |
2004
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Authors: | Compeau, Larry D. ; Lindsey-Mullikin, Joan ; Grewal, Dhruv ; Petty, Ross D. |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 38.2004, 1, p. 178-187
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