Marketing tactics discouraging price search : deception and competition
Year of publication: |
2011
|
---|---|
Authors: | Lindsey-Mullikin, Joan ; Petty, Ross D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 67-73
|
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Informationsverhalten | Information behaviour | Beziehungsmarketing | Relationship marketing |
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