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~person:"Anisimova, Tatiana"
~person:"Miller, Dale"
~person:"Sarkar, Soumya"
~person:"Wang, Wei-Yue"
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Search: subject_exact:"Markenfamilie"
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Brand architecture
19
Markenarchitektur
19
Brand management
17
Markenführung
17
Corporate reputation
8
Firmenimage
8
B-to-B-Marketing
5
Business-to-business marketing
5
Marketing management
4
Marketingmanagement
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Markenimage
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Unternehmenskultur
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business schools
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corporate brand management
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corporate branding
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corporate heritage
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stakeholders
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Anisimova, Tatiana
Miller, Dale
Sarkar, Soumya
Wang, Wei-Yue
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Esch, Franz-Rudolf
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Merrilees, Bill
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Abratt, Russell
6
Bang, Nguyen
6
Brexendorf, Tim Oliver
6
Burmann, Christoph
6
Chen, Weifeng
6
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Keller, Kevin Lane
5
Mingione, Michela
5
Rindell, Anne
5
Schultz, Majken
5
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Juntunen, Mari
4
Kleyn, Nicola
4
Langner, Tobias
4
Powell, Shaun M.
4
Redler, Jörn
4
Stuart, Helen
4
Suppliet, Moritz
4
Tomczak, Torsten
4
Urde, Mats
4
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The journal of brand management : an international journal
5
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management in emerging markets : theories and practice
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Indian Institute of Management Udaipur Research Paper Series
1
International journal of business and emerging markets : IJBEM
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of business-to-business marketing
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Journal of strategic marketing
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The journal of product & brand management
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ECONIS (ZBW)
19
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
3
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
6
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
7
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
8
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
9
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
10
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
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