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~person:"Ansari, Mahfooz A."
~person:"Bahadir, S. Cem"
~subject:"Cultural identity"
~type:"article"
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Cultural identity
Kulturelle Identität
2
Advertising
1
Collectivism
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advertising spending
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collectivism
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cultural values
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economic development
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financial development
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long-term orientation
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Ansari, Mahfooz A.
Bahadir, S. Cem
El Ghoul, Sadok
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Mooij, Marieke K. de
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Prime, Nathalie
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Journal of international marketing
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Journal of personnel psychology
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A cultural value congruence approach to organizational embeddedness
Jing, Emma Lei
;
Lupton, Nathaniel C.
;
Ansari, Mahfooz A.
- In:
Journal of personnel psychology
20
(
2021
)
4
,
pp. 164-175
Persistent link: https://www.econbiz.de/10012656894
Saved in:
2
Financial development and country-level advertising spending : the moderating role of economic development and national culture
Bahadir, Berrak
;
Bahadir, S. Cem
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012308715
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