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~person:"Antonucci, Yvonne Lederer"
~person:"Baek, Eunsoo"
~subject:"Confidence"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
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Creating and sustaining trust in virtual teams
Greenberg, Penelope Sue
;
Greenberg, Ralph H.
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 325-333
Persistent link: https://www.econbiz.de/10003494759
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