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~person:"Aoyama, Hideaki"
~person:"Lan, Yihui"
~person:"Rivaroli, Sergio"
~subject:"Consumer behaviour"
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Aoyama, Hideaki
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1
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
2
Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto
;
Aoyama, Hideaki
;
Fujiwara, Yoshi
-
2020
Persistent link: https://www.econbiz.de/10014372852
Saved in:
3
Understanding alcohol consumption across countries
Clements, Kenneth W.
;
Lan, Yihui
;
Liu, Haiyan
-
2019
Persistent link: https://www.econbiz.de/10012208711
Saved in:
4
Understanding alcohol consumption across countries
Clements, Kenneth W.
;
Lan, Yihui
;
Liu, Haiyan
- In:
Applied economics
52
(
2020
)
40
,
pp. 4421-4439
Persistent link: https://www.econbiz.de/10012259066
Saved in:
5
Attitudes and motivations toward craft beer consumption : an explanatory study in two different countries
Rivaroli, Sergio
;
Lindenmeier, Jörg
;
Spadoni, Roberta
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 276-294
Persistent link: https://www.econbiz.de/10012243248
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