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~person:"Apéria, Tony"
~subject:"Advertising"
~subject:"Markenartikel"
~type:"book"
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Apéria, Tony
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
2
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009420868
Saved in:
3
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
4
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
5
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,6
(
2008
)
Persistent link: https://www.econbiz.de/10004927730
Saved in:
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