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~person:"Arli, Denni"
~person:"Bakshi, Madhupa"
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Search: subject:"branding"
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Brand management
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8
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Arli, Denni
Bakshi, Madhupa
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
90
Melewar, T. C.
82
Huber, Frank
64
Meffert, Heribert
64
Tomczak, Torsten
64
Keller, Kevin Lane
61
Bruhn, Manfred
56
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
40
Kernstock, Joachim
39
Bauer, Hans H.
38
Wiedmann, Klaus-Peter
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
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MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Strebinger, Andreas
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Swoboda, Bernhard
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Christodoulides, George
27
Ko, Eunju
27
Brexendorf, Tim Oliver
26
Veloutsou, Cleopatra
26
Völckner, Franziska
26
Aaker, David A.
25
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Journal of promotion management : JPM
2
Marketing intelligence & planning
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Brand management in emerging markets : theories and practice
1
European journal of marketing
1
International journal of Indian culture and business management
1
International marketing review
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Journal of media business studies
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1
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
2
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
3
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
4
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
5
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
6
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
Saved in:
7
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
8
Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
Saved in:
9
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
10
God blesses those who wear Prada : exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia
Arli, Denni
;
Cherrier, Helene
;
Tjiptono, Fandy
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10011459194
Saved in:
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