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~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Pepels, Werner"
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Marketingmanagement
Marketing
101
Marketing management
80
Theorie
50
Theory
50
Strategisches Management
31
Deutschland
30
Germany
30
Produktmanagement
27
Product management
21
Beziehungsmarketing
20
Relationship marketing
20
Vertrieb
18
Betriebswirtschaftslehre
17
Business economics
16
Kommunikation
16
Management
16
Physical distribution
16
Unternehmen
15
Marketing theory
13
Marketingtheorie
13
Werbung
12
B-to-B-Marketing
11
Business-to-business marketing
11
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lieferantenmanagement
11
Supplier relationship management
11
Advertising
10
Controlling
10
Qualitätsmanagement
10
Brand management
9
Dienstleistungsmanagement
9
Markenführung
9
Service management
9
Strategic management
9
Communication
8
Dienstleistung
8
Wörterbuch
8
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Undetermined
3
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Book / Working Paper
83
Article
10
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Lehrbuch
25
Textbook
22
Glossar enthalten
11
Glossary included
11
Aufsatzsammlung
7
Handbook
7
Handbuch
7
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
6
Sammelwerk
6
Case study
5
Einführung
5
Fallstudie
5
Article in journal
4
Aufsatz in Zeitschrift
4
Fallstudiensammlung
2
Nachschlagewerk
2
Reference book
2
Wörterbuch
2
Accompanied by computer file
1
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Nachruf
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
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Language
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German
54
English
35
Undetermined
4
Author
All
Armstrong, Gary
Baker, Michael John
Pepels, Werner
Kotler, Philip
121
Bruhn, Manfred
112
Homburg, Christian
83
Meffert, Heribert
82
Tomczak, Torsten
46
Keller, Kevin Lane
44
Sheth, Jagdish N.
42
Berndt, Ralph
41
Backhaus, Klaus
39
Esch, Franz-Rudolf
38
Kumar, V.
38
Albers, Sönke
37
Kirchgeorg, Manfred
37
Ahlert, Dieter
36
Kleinaltenkamp, Michael
36
Bauer, Hans H.
35
Wiedmann, Klaus-Peter
35
Belz, Christian
34
Kitchen, Philip J.
30
Albach, Horst
29
Burmann, Christoph
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Fritz, Wolfgang
25
Kuß, Alfred
25
Reinecke, Sven
25
Diller, Hermann
24
O'Cass, Aron
24
Fabozzi, Frank J.
23
McDonald, Malcolm
23
Melewar, T. C.
23
Fantapié Altobelli, Claudia
22
Varadarajan, Rajan
22
Balmer, John M. T.
21
Hartley, Steven W.
21
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Duncker & Humblot
5
Berliner Wissenschafts-Verlag
3
Pearson Studium
3
Chartered Institute of Marketing
2
Erich-Schmidt-Verlag <Berlin>
1
NWB Verlag
1
NetLibrary, Inc
1
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Theorie und Forschung
3
Theorie und Forschung / Wirtschaftswissenschaften
3
wi - Wirtschaft
3
Always learning
2
wi / wirtschaft
2
Alles, was Sie wissen müssen
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
EBSCOhost eBook Collection
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
EuroMed journal of business
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of customer behaviour
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Lehrbuch
1
Marketing
1
New business line / Marketing
1
Pearson Global edition
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisnahes Wirtschaftsstudium
1
Redline Wirtschaft
1
The Prentice Hall series in marketing
1
The marketing book
1
The marketing series
1
UTB / Betriebswirtschaftslehre
1
VfW-Skriptenreihe
1
vfw
1
wi - Wirtschaft / Marketing
1
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Source
All
ECONIS (ZBW)
82
USB Cologne (EcoSocSci)
11
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1
Handbuch Modernes Marktforschungs-
Management
Pepels, Werner
-
2022
Persistent link: https://www.econbiz.de/10013257200
Saved in:
2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
-
2024
-
Nineteenth edition, global edition
principles of marketing within an innovative customer-value framework, providing you with the
knowledge
and resources to create …
Persistent link: https://www.econbiz.de/10013532033
Saved in:
3
Marketing strategy and
management
Baker, Michael John
-
2002
-
3. ed., [repr.]
Persistent link: https://www.econbiz.de/10004713400
Saved in:
4
Strategisches Markt-
Management
Pepels, Werner
-
2015
-
3. Auflage
Persistent link: https://www.econbiz.de/10014010127
Saved in:
5
Marketing strategy and
management
Baker, Michael John
-
2007
-
4th ed
'Marketing Strategy and
Management
' retains the traditional functional approach to marketing but incorporates research …
Persistent link: https://www.econbiz.de/10003401755
Saved in:
6
Marketing strategy and
management
Baker, Michael John
-
2007
-
4. ed.
Persistent link: https://www.econbiz.de/10004882165
Saved in:
7
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
8
Marketing strategy and
management
Baker, Michael John
-
2000
-
3. ed.
Persistent link: https://www.econbiz.de/10009606068
Saved in:
9
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
-
1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
Saved in:
10
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
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