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~person:"Armstrong, Gary"
~person:"Coney, Kenneth A."
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
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Armstrong, Gary
Coney, Kenneth A.
Hawkins, Del I.
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ECONIS (ZBW)
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Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
Saved in:
2
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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3
Consumer behavior : implications for marketing strategy
Hawkins, Del I.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10013481560
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