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~person:"Aroop Mukherjee"
~person:"Gutjahr, Gert"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Cases on branding strategies and product development : successes and pitfalls
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The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
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2013
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
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