The importance of supply chain management in positioning and creating brands of agro-based products
Year of publication: |
2015
|
---|---|
Authors: | Aroop Mukherjee ; Nitty Hirawaty Kamarulzaman |
Published in: |
Cases on branding strategies and product development : successes and pitfalls. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7393-9. - 2015, p. 103-131
|
Subject: | Markenführung | Brand management | Lieferkette | Supply chain | Markenartikel | Brand | Ölfrucht | Oil crops | Malaysia |
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