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~person:"Arora, Neeraj"
~person:"Avdulaj, Jonida"
~subject:"Markenführung"
~subject:"Marketing management"
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Search: subject:"Sales-promotion"
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Markenführung
Marketing management
Brand management
5
Sales promotion
5
Verkaufsförderung
5
Cause-Related Marketing
2
Cause-related marketing
2
City marketing
2
Gjirokastra
2
Marketing
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2
Marketingmanagement
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promotion
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Advertising effects
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Beziehungsmarketing
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Category Management
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Category management
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ROI
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Return on Investment
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Return on investment
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Werbewirkung
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cause-related marketing
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consumer choice
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embedded premium
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hierarchical Bayes
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Arora, Neeraj
Avdulaj, Jonida
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Johnston, Mark W.
4
Marshall, Greg W.
4
Churchill, Gilbert A.
3
Ford, Neil M.
3
Moon, Sangkil
3
Sivakumaran, Bharadhwaj
3
Walker, Orville C.
3
Abril Barrie, Carmen
2
Amir, On
2
Capriello, Antonella
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2
Henderson, Ty
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2
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Inderst, Roman
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2
Kalwani, Manohar U.
2
Kamakura, Wagner A.
2
Khatib, Jamal A. al-
2
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2
Ledolter, Johannes
2
Loureiro, Sandra Maria Correia
2
Mantrala, Murali K.
2
Marks, Robert E.
2
Mullin, Roddy
2
Pauwels, Koen
2
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2
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Business and Economic Research : BER
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Inventi impact: retailing & consumer services
1
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
5
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1
Gjirokastra's promotion as a branding & marketing city
Avdulaj, Jonida
;
Muco, Klodian
- In:
Inventi impact: retailing & consumer services
(
2017
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10011705447
Saved in:
2
Gjirokastra'S promotion as a branding & marketing city
Avdulaj, Jonida
;
Muço, Klodian
- In:
Business and Economic Research : BER
6
(
2016
)
2
,
pp. 290-301
Persistent link: https://www.econbiz.de/10011590007
Saved in:
3
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
4
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
5
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
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