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~person:"Arora, Neeraj"
~person:"Inderst, Roman"
~subject:"Markenführung"
~subject:"Marketing management"
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Search: subject:"Sales-promotion"
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Markenführung
Marketing management
Sales promotion
6
Verkaufsförderung
6
Brand management
4
Preismanagement
3
Pricing strategy
3
Cause-Related Marketing
2
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Arora, Neeraj
Inderst, Roman
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Johnston, Mark W.
4
Marshall, Greg W.
4
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3
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2
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2
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2
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2
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2
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2
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2
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2
Heerde, Harald J. van
2
Henderson, Ty
2
Huang, Rui
2
Hudson, Simon
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2
Kalwani, Manohar U.
2
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2
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2
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2
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2
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2
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2
Mullin, Roddy
2
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2
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of economics & management strategy : JEMS
1
Journal of marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Pricing and product positioning with relative consumer preferences
Inderst, Roman
;
Martin, Obradovits
-
2022
Persistent link: https://www.econbiz.de/10012802964
Saved in:
3
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
4
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
5
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
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