//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arora, Neeraj"
~person:"Jain, Amit"
~subject:"Markenführung"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing management
Sales promotion
10
Verkaufsförderung
10
Advertising effects
8
Werbewirkung
8
Advertisement
7
Advertising
7
FMCG
7
India
7
Indien
7
Ländliche Entwicklung
7
Ländlicher Raum
7
Rural
7
Rural area
7
Rural development
7
Werbung
7
Opinion Leader
6
Marketingmanagement
5
Brand management
3
Cause-Related Marketing
2
Cause-related marketing
2
Beziehungsmarketing
1
Category Management
1
Category management
1
Opinion leader
1
ROI
1
Relationship marketing
1
Return on Investment
1
Return on investment
1
cause-related marketing
1
consumer choice
1
embedded premium
1
hierarchical Bayes
1
sales promotion
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Arora, Neeraj
Jain, Amit
Malik, Garima
5
Malshe, Avinash
5
Johnston, Mark W.
4
Marshall, Greg W.
4
Churchill, Gilbert A.
3
Ford, Neil M.
3
Moon, Sangkil
3
Sivakumaran, Bharadhwaj
3
Walker, Orville C.
3
Abril Barrie, Carmen
2
Amir, On
2
Avdulaj, Jonida
2
Capriello, Antonella
2
Chunawalla, S.A.
2
Donaldson, Bill
2
Goldsmith, Kelly
2
Gupta, Sachin
2
Hackley, Christopher E.
2
Heerde, Harald J. van
2
Henderson, Ty
2
Huang, Rui
2
Hudson, Simon
2
Inderst, Roman
2
James, Jeffrey D.
2
Johnson, Jeff S.
2
Kalwani, Manohar U.
2
Kamakura, Wagner A.
2
Khatib, Jamal A. al-
2
Kuntner, Tobias
2
Ledolter, Johannes
2
Loureiro, Sandra Maria Correia
2
Mantrala, Murali K.
2
Marks, Robert E.
2
Mullin, Roddy
2
Pauwels, Koen
2
Pepels, Werner
2
Perloff, Jeffrey M.
2
Riboldazzi, Sabina
2
more ...
less ...
Published in...
All
International journal of economic issues : IJEI
4
Economics & finance notes
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Impact of T. V. advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
2
"Impact of T. V. Advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
3
"Impact of T. V. advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
4
"Impact of T. V. advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
5
"Impact of T. V. advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
6
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
7
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
8
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->