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~person:"Arora, Neeraj"
~person:"Johnston, Mark W."
~subject:"Markenführung"
~subject:"Marketing management"
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Markenführung
Marketing management
Sales promotion
7
Verkaufsförderung
7
Marketingmanagement
6
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
Beziehungsmarketing
3
Brand management
3
Relationship marketing
3
Sales-promotion
3
Cause-Related Marketing
2
Cause-related marketing
2
Leadership
2
Management
2
Personalführung
2
Advertising effects
1
Category Management
1
Category management
1
Kundenmanagement
1
ROI
1
Return on Investment
1
Return on investment
1
Werbewirkung
1
cause-related marketing
1
consumer choice
1
embedded premium
1
hierarchical Bayes
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sales promotion
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Arora, Neeraj
Johnston, Mark W.
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Marshall, Greg W.
4
Churchill, Gilbert A.
3
Ford, Neil M.
3
Moon, Sangkil
3
Sivakumaran, Bharadhwaj
3
Walker, Orville C.
3
Abril Barrie, Carmen
2
Amir, On
2
Avdulaj, Jonida
2
Capriello, Antonella
2
Chunawalla, S.A.
2
Donaldson, Bill
2
Goldsmith, Kelly
2
Gupta, Sachin
2
Hackley, Christopher E.
2
Heerde, Harald J. van
2
Henderson, Ty
2
Huang, Rui
2
Hudson, Simon
2
Inderst, Roman
2
James, Jeffrey D.
2
Johnson, Jeff S.
2
Kalwani, Manohar U.
2
Kamakura, Wagner A.
2
Khatib, Jamal A. al-
2
Kuntner, Tobias
2
Ledolter, Johannes
2
Loureiro, Sandra Maria Correia
2
Mantrala, Murali K.
2
Marks, Robert E.
2
Mullin, Roddy
2
Pauwels, Koen
2
Pepels, Werner
2
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McGraw-Hill/Irwin series in marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
McGraw-Hill Irwin series in marketing
1
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ECONIS (ZBW)
7
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1
Relationship selling
Johnston, Mark W.
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10003795656
Saved in:
2
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
3
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
4
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
Saved in:
5
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
6
Relationship selling and sales management
Johnston, Mark W.
;
Marshall, Greg W.
-
2005
-
Internat. ed
Persistent link: https://www.econbiz.de/10001945396
Saved in:
7
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
-
7. ed
Persistent link: https://www.econbiz.de/10001665341
Saved in:
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