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~person:"Arora, Neeraj"
~person:"Pauwels, Koen"
~subject:"Markenführung"
~subject:"Marketing management"
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Markenführung
Marketing management
Sales promotion
6
Verkaufsförderung
6
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4
Advertising effects
2
Category Management
2
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2
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2
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2
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consumer choice
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embedded premium
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Arora, Neeraj
Pauwels, Koen
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Johnston, Mark W.
4
Marshall, Greg W.
4
Churchill, Gilbert A.
3
Ford, Neil M.
3
Moon, Sangkil
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Sivakumaran, Bharadhwaj
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2
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Hackley, Christopher E.
2
Heerde, Harald J. van
2
Henderson, Ty
2
Huang, Rui
2
Hudson, Simon
2
Inderst, Roman
2
James, Jeffrey D.
2
Johnson, Jeff S.
2
Kalwani, Manohar U.
2
Kamakura, Wagner A.
2
Khatib, Jamal A. al-
2
Kuntner, Tobias
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2
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Mantrala, Murali K.
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2
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2
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2
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Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
MSI reports : working paper series
1
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ECONIS (ZBW)
5
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1
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
3
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
4
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
5
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
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